Comments: Pimping Ain't Easy


This post begs for clarification. Jose Andres was NEVER paid by the California Avocado Commission to increase the amount of avocado he uses in the restaurants.

Here are the facts: we did an event in Baltimore for the CAC back in 2004. For that event, we were paid our standard appearance fee. Are we using more avocado now? You bet but to suggest that there is a causal link between these two facts is just plain wrong.

One very important fact the writer failed to mention in her story is that 6 months after the Baltimore event we opened a Mexican restaurant. And given the avocado's importance in Mexican kitchens that fact alone would explain why we use more.

The WSJ have been pretty weasely about the whole thing.

Jose Andres is a great chef. nuff said.


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