The Atkins diet has become so popular, Krispy Kreme was forced to issue a warning to investors that its earnings might be hurt by the craze. Stock analysts didn't buy this excuse, but its telling that the Atkins diet is significant enough that a company thought it could blame its woes on the fad. Slate has an article expanding on the phenomenon.
Of course, some food companies see atkins as a boon and are ready to cash in. Salon puts Atkins specialty products to the test. The verdict - "ick". At least to most of them. Generally the food is nasty, tasteless, or so bad you wish it were tasteless.
One of the testers, Salon's Laura Miller, notes that the test is essentially unfair since one doesn't HAVE to eat this junk to go low-carb. Plenty of good tasting veggies and natural products meet the low carb designation. Give a wave, by the way, to The Food Section's Josh Friedland who suffered through the tests along with the rest.
Many of the products tested are Keto brand. "Keto" of course comes from "ketones", the acidic chemicals that appear in your blood when fat is burned instead of glucose. That sounds like a good thing, sure, but remember that despite some claims to the contrary, having ketones in your blood for a long time can lead to serious illness and even coma.
"For a long time" might seem like an out there, but remember Atkins is supposed to change the way you eat, not just be a way to get your weight down so you can switch over to a healthier diet. Who thought ketosis was a good basis for a brand name?