From Too Many Chefs -

May 11, 2004
Low Carb Taste Test

The Atkins diet has become so popular, Krispy Kreme was forced to issue a warning to investors that its earnings might be hurt by the craze. Stock analysts didn't buy this excuse, but its telling that the Atkins diet is significant enough that a company thought it could blame its woes on the fad. Slate has an article expanding on the phenomenon.

Of course, some food companies see atkins as a boon and are ready to cash in. Salon puts Atkins specialty products to the test. The verdict - "ick". At least to most of them. Generally the food is nasty, tasteless, or so bad you wish it were tasteless.

One of the testers, Salon's Laura Miller, notes that the test is essentially unfair since one doesn't HAVE to eat this junk to go low-carb. Plenty of good tasting veggies and natural products meet the low carb designation. Give a wave, by the way, to The Food Section's Josh Friedland who suffered through the tests along with the rest.

Many of the products tested are Keto brand. "Keto" of course comes from "ketones", the acidic chemicals that appear in your blood when fat is burned instead of glucose. That sounds like a good thing, sure, but remember that despite some claims to the contrary, having ketones in your blood for a long time can lead to serious illness and even coma.

"For a long time" might seem like an out there, but remember Atkins is supposed to change the way you eat, not just be a way to get your weight down so you can switch over to a healthier diet. Who thought ketosis was a good basis for a brand name?

Posted by Barrett in Maryland at May 11, 2004 12:26 PM | TrackBack

I suppose my "Around the world in a bowl of rice" is ill-timed. Or is it, in fact, well-timed, to do our small parts in resisiting this Atkins madness.

ps. lovely blog, by the way.

Posted by Pim on May 11, 2004 at 7:22 PM

I'd say it's VERY well timed.

Posted by Barrett on May 11, 2004 at 10:11 PM

We all must do what we can to end this Atkins craze. What's wrong with eating responsibly and exercising?

The Atkins diet is seriously hurting a lot of bakeries. Just when we get decent bread in the U.S., a fad kills it off.

Posted by Todd on May 12, 2004 at 10:39 AM

They've done low fat, they've done low carb.

Low protein is next. That, or low water.

The horror. The horror.

Posted by Barrett on May 12, 2004 at 1:43 PM

Hmmm. How about the low food diet? Low water was already done, by the way. It was pretty short lived. Although, wrestlers and jockeys still use it.

Dr. Meg had to go low carb, high protein (no red meat or fatty nuts), low fat, high water, no salt in the space of 2 weeks. That's pain to a chef.

Posted by Bryan on May 12, 2004 at 6:39 PM