August 1, 2006
Hard-Boiled Detective

The Times Online of London today is reporting that Lion Quality Eggs is now marketing eggs that tell you when they're cooked. The key is a thermal ink that shows up only after sufficient heat has been applied to the egg. Boil the egg and the second it's done, the ink appears on the side of the egg to let you know.

Unfortunately, if you like variety, you'll have to buy three dozen eggs. Each egg is only printed with one type of ink, so you'll have to decide whether you intend to eat them soft-boiled, medium boiled, or hard boiled. I don't know why they don't just print each one with all three inks, but I suspect it's to make space for that big logo on the side.

No word on progress in printing egg yolks for over easy, medium, or hard.

found at Gizmodo

Posted by Barrett in Maryland at August 1, 2006 8:50 AM Print-friendly version

Another stupid marketing scheme. One of the first cooking expieriences I had as a kid was my mother showing me how to boil an egg. This inked-egg is for lazybones cooks, IMO.

Posted by JayinVT on August 1, 2006 at 3:11 PM

Agree with JayinVT. How hard is it to boil an egg? Maybe your first times a soft boiled becomes a hard boiled or vice versa...but how does one learn if not by one's mistakes. Sometimes from mistakes, great recipes are even born!

Posted by Lu on August 1, 2006 at 6:54 PM

Well, I don't think these eggs will do the trick, but not for the reasons Lu and Jayinvt mention. The problem is, if you can't concentrate on the time to boil an egg, then you also will inevitably get distracted watching the egg waiting for the ink to show up.
What they need is an egg that will emit a piercing whistle when it is ready.

Posted by the chocolate lady on August 1, 2006 at 10:35 PM

They seems to know a lot about marketing strategies and how to promote their brand!! But that's something hilarious and weird too. Nways, variety is the spice of life and so i m liking a new way to boil an egg.

Posted by Gina Kay on August 2, 2006 at 2:52 AM

How much extra do they want us to pay for having ink on our eggs???? Geez Louise. What's next? Voice-activated foods that cook themselves on command?

Posted by lydia on August 2, 2006 at 7:02 AM

lydia - they tried that with self-immolating chickens, but they often ended up butchering and frying themselves in the barnyard, which alarmed the cows something awful.

Posted by barrett on August 2, 2006 at 8:34 AM

Barrett, you know what they say about the best laid plans....

Posted by lydia on August 2, 2006 at 5:20 PM
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