One of our most popular posts is the one I wrote many moon ago about Giada De Laurentiis. I'm sure most of the popularity of the post has to do with her attractive appearance (In fact, I imagine if I somehow wrote a post that talked about a recipe she and Jamie Oliver worked on and put "Giada de Laurentiis" and "Naked Chef" in close proximity, I might see our traffic increase tenfold. But of course I won't stoop to that). But some people are not interested in this elfin Italian chef. These people are wild for her ceramics.
The bowls and plates Giada uses on "Everyday Italian" are rustic looking in that "Wow, I bet that simple peasant china is really, really expensive" way. They photograph very well. We had a couple of questions and some answers to the comments in that original Giada post about her ceramics. I decided to go straight to the hors d'oeuvres mouth to get the skinny.
Via e-mail, I asked the Everyday Italian producers about the china she uses on the show, and after about three weeks, I got a response back from Food Network Viewer Services. According to the e-mail I received, the dishes used on the show are all from Vietri.
Food Network's terse reply in toto was:
Cucina Fresca Dinnerware, Canisters and Baking Dishes (all the cream, sage, yellow color ceramic ware… the little tasting dishes, oval gratin dishes with the handles, coffee pot, creamer, butter dish, espresso cups, ceramic strainer)
Cioccolata Dinnerware (chocolate colored dishes)
Paesano Dinnerware and Mugs (yellow platters and mugs with design)
Chiaroscuro Dinnerware and Baking Dishes (black and gray baking dishes)
Nice stuff. So nice that a large dinner plate is $34.95 and that individual pasta bowl that shows up so much on the show is $24.95 at replacements.com. Ouch. Not completely insane, like Limoges, but pricy stuff for everyday dinnerware.
Of course buying a full set for your kitchen will make you just like Giada. And really, how can you put a price on that?